Cost-effective and Successful.
Here at Pink Elephant Media, we are not afraid to hide our prices. As an agency, we are completely transparent when it comes to prices and inform you of all costs. If you have a query about pricing, please feel free to get in touch.
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Website
The cost of your website is highly dependent on your needs and specifications as a business. With the rise of the self-build website, it can sometimes be difficult to understand why you would pay so much for a web developer to build you a website. With all self-build websites, economies of scale are used to keep costs down but with that comes a lack of functionality. Read more about Self-build vs web developer
A developer will ensure your website is built quickly, looks beautiful and, more importantly, works for the reason it was built in the first place. If we said our prices are between £2.5k to £50k it would be tempting to ask for the £2.5k one! But that won’t necessarily serve your business in the longer term. Generally speaking, the bigger and more complex the company, the more money is needed to ensure that systems are streamlined and integrated. Ultimately we know you will want your website to work or it won’t be worth the money you spent on it.
We try and lay out our approach to pricing as accurately as we can. We cannot say your website won’t fall outside these prices as it may have complexities we have not taken into account. Use these prices as a guideline only.
Brochure/Lead Generation website
£2,500 – £20,000
This website will act as an information website. It will describe the product range, services or cause. Lead generation is all about creating leads and ensuring your business benefits from that all-important sales funnel. A lead generation website is different to a website that is designed purely to inform the audience. The purpose of a lead generation site is to turn a customer from a generic web user to a lead and to maximise the chances of securing that person’s custom going forward. The aim of a lead generation website is to stoke the fire.
Typical core features may include:
- SEO
- Customer journeys – integrated with CRM (link to keap page) for after sales or nurture process
- Tools to increase conversions e.g., pop-ups, AI integration, downloads, gated content etc
- Social media integration
- Heat and scroll maps
- Live chat integration
- IP tracking software
eCommerce website
£10,000 – £40,000
Typically, eCommerce stores require a number of functionalities which make them more expensive than lead generation websites. However the price here is mainly dependent on the number of products and variations as well as the types of functionality you require. Clients with a premises may offer a click and collect service or deliver within a certain range. All of these have higher price points.
Typical core features may include:
- Integration with point of sale
- Click and collect
- Delivery slots
- Upsell and cross-sell functionality
- Advanced tracking
- Multiple checkout
- Integration with other online stores such as Etsy, eBay, Facebook and Instagram
- Affiliate marketing capabilities
- Wholesale area
- Abandon cart
- Personalisation
- Rewards or loyalty
To name just a few.
eLearning website
£8,500 – £20,000
eLearning (sometimes called web-based training) is anywhere, anytime instruction delivered over the internet. This type of website has seen a big increase in demand for a variety of industries since the start of the pandemic.
Typical core features may include:
- Creation of multiple courses with video, text, images and downloads
- Advanced quizzing
- Course certification/badges
- Drip-feed lessons
- Discussion forums
- Course points
- Memberships
- Bulk access
- Affiliate marketing
- Multiple checkout
- Integration with CRM system
- Events calendar
- Email marketing integration
Portfolio website
£2,500 – £4,000
A portfolio website is a unique way to showcase your work and let others know about yourself. It’s like an evergreen platform for your projects, case studies, and information about you. In addition, it’s one of the best ways to express your personality, experience and capabilities.
Typical core features may include:
- Gallery
- Case studies (sortable by type)
- Projects
- Testimonials
Membership website
£8,500 – £20,000
A membership website is a gated website that includes content for members only. Often used by B2B companies, clubs, non-profit organisations. Cost of these sites are dependent on a number of factors, e.g., how the content will be delivered, features required, membership model etc.
Typical core features may include:
- Course creator
- Paywall and content dripping
- Corporate membership
- Digital downloads area
- Community forum
- Subscription billing
- Affiliate marketing
One-page website
£2,000 – £2,500
A single-page website is just that. It is a very simple website that contains one page; there are no additional pages such as an About Us, Features or Contact page. They are good for user flow or journey, but they are not good for SEO. In fact they could hurt your chances of getting ranked. However, for business that just need an online presence to start them off, they are often just the ticket. We build these websites with the capability to scale them up as the company grows, by adding in additional pages and features. This means that a redesign will not be necessary at a later date and therefore no budgets are wasted. They often include branding and logo design as typically business requiring a single-page website are just starting out and choose our starter package costs for branding to make their new business look the part.
