Planning Day Form Name First Last Email What is the purpose of this website? Increase sales, Increase Leads, Improve your visiblity. Please be as specific as possible. eg increase sales from {} to {} for {service/product}(Required)This will allow us to set goals per page and per service. Who is your dream customer. Outline specifics, job title, age, Income, company size, revenue, industries and any other segmentation. Be as specific as possibleBuyer’s Journey Stage: Problem Aware: They know they have a problem to solve, but aren’t across any specific solutions. Solution Aware: They know there is a solution to their problem, and they know the desired end result. They don’t know which specific solutions will help, and don’t know your service/product exists Product Aware: They know what you sell, but aren’t sure it’s right for them (AKA the comparison phase) Most Aware: They know what you sell, they are ready to buy but haven’t got around to buying it yet (or haven’t seen the right offer from you yet) Where on the buyer journey stage are your prospectsProspects dream outcome - Give a detailed description of what your target client wishes to achieve(Required) Problem solved - What problem do you solve? Not the little “nice to haves” what is the one problem you eradicate from their lives? (Required)How do you solve the problem -Do you have a unique system or process? What is your secret sauce you do differently from any one else?(Required)Do you have case studies that can prove this outcome Yes No I can get some I currently can't prove outcome as it is based on clients commitment What else could they try? What are the true competitive alternatives? We need to know so we can stand out from the noise. We need this to be able to create "the choice" not "a choice".(Required)What else have they tried and failed with. Why is your company different?(Required)Do they have any false beliefs, Objections before purchase? If so what are they and how do you overcome them.(Required)Please list all even if you have not come up with how you overcome the objections.Lead Generation StrategyNow lets find out about your lead gen strategy.What Lead Generation Strategy do you currently use within your business(Required) Data Scrapping tools from online lists Email Marketing Social Media Marketing Paid Ads Affiliates and Partners Customer Referrals Employee Insentives Content Marketing Telemarketing Networking Webinars Trade Shows Retargeting campaigns Linkedin Lead Scraping Tools Select AllOfferDo you have a sales magnet that is working for you Yes No Don't know what a lead magnet is If you have a lead magnet please give more information on what it is and your conversion rate /or how successful you think it isWhen evaluating a lead generation strategy, we focus on several key categories. Do you have any existing resources or materials that align with these categories, and if so, could you provide them for our use? Urgency - can we create an urgency as to why they need to take action now? Types of urgency limited amounts, time, pricing, once in a lifetime, SCARCITY: Can we create real scarcity around an offer. Types of scarcity - limited supply of seatss/slots/bonuses/never availible again AUTHORITY: Have you created authority for the person you will speak to? PROOF: have you got irrefutable 3rd party proof that you help the market to get their dream outcome? GUARANTEE: do you have a guarantee that removes the risk of them doing business with you? Types include conditional, unconditional, performance based, stacked BELIEVABILITY: Have you got supporting material that will assist in them beliving you? Bonuses: thise include, splinter stacks, bonus gifts, superior offers, advanced level, gifts
