How to Master Email Marketing
7th December 2023 | 9.30am – 12.30pm | University of Gloucestershire
Email Marketing remains one of the most efficient and powerful forms of online marketing and is so often overlooked.
When your business ranks as the first result on Google, 33% of people will click on your website.
For every £1 you spend on email marketing you should be getting £35-38 return on investment! That’s bigger than almost any other form of marketing.
This email marketing course will teach you how to create an email marketing strategy that grows your business.
From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.
Learning outcomes
- Evaluate the use of email as a marketing tool for your business
- Set objectives and messaging strategies to achieve the right results
- Understand what, when and how to measure
- Explore the opportunities for harnessing technology and wider channels
- Improve email marketing efficiency through segmentation techniques
- Introduction to success factors for email marketing
- How to grow you email marketing list
- Selecting an email service provider
- Goal setting for email campaigns
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Email analytics
Here’s what our Email Marketing Workshop will cover
What should you BRING?
Please bring your laptop, a notepad and anything else you might need to get the job done – we want you to make the most of this workshop!
Who should ATTEND?
The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
Where will the course be HELD?
University of Gloucestershire, Oxstalls Campus, Oxstalls Lane, Longlevens Gloucester Gloucestershire GL2 9HW
Train your team
This course can be delivered virtually or on-site for corporate teams and can be tailored to your specific requirements. Contact support katie.thomas@thegrowthhub.biz for more details.
Frequently Asked Questions
How do I know this will work for my business?
Email marketing can benefit a wide range of businesses, including:
-
E-commerce businesses: Online retailers can use email marketing to promote their products, announce sales and discounts, and share information about new products.
-
Service-based businesses: Businesses that offer services such as consulting, coaching, or web design can use email marketing to stay in touch with their clients and share valuable information.
-
Restaurants and cafes: Food and beverage businesses can use email marketing to promote special events, new menu items, and discounts.
-
Non-profit organizations: Non-profits can use email marketing to share updates about their causes, upcoming events, and donation opportunities.
-
Educational institutions: Schools, universities, and other educational organizations can use email marketing to share news about their programs, events, and resources.
-
Real estate businesses: Real estate agents can use email marketing to share new property listings, promote open houses, and stay in touch with their clients.
-
Fitness and wellness businesses: Gyms, personal trainers, and other fitness and wellness businesses can use email marketing to promote their services, share helpful tips and advice, and offer special discounts.
-
B2B businesses: Businesses that sell products or services to other businesses can use email marketing to stay in touch with their clients, share information about new products, and offer special promotions.
Overall, email marketing can be a valuable tool for any business that wants to stay in touch with their customers or clients, build relationships, and promote their products or services.
How do I apply?
You can book on line by clicking the buttons given above or by clicking here.
Alternatively, you can call our office on (01453) 705 097
How much is the course?
Clients can access this course for free. Non-clients are eligible for one free course per company, as it is our belief that after experiencing the quality of just one of our monthly offerings, they will be interested in becoming clients themselves.
Does this course require lots of expensive tools?
No, we do use some email marketing tools but most of these monthly costs are minimal.
