Pink Elephant MediaHow it works
The formula behind websites that win customers
For the curious: the thinking behind every Pink Elephant website. The big brand formula, the psychology of how people buy, and why every section earns its place.
The big brand formula, now for your business
The same formula used by HubSpot, FedEx, HelloFresh and the world’s biggest brands. Now coming to you.
Big brands don’t win because their products are better. They win because every page follows a proven formula that turns browsers into buyers. We use our Killer Offer Framework to build the language on your website: what your buyer needs to hear, in the order they need to hear it.
and many more, B2B and consumerWhy it’s so good
- 1It gives people a reason to choose youA killer offer at the top means you’re not just another option. You’re the obvious one.
- 2It speaks the way your customers thinkTheir problem, in their words, in the order they think about it. So they keep reading.
- 3It proves you’re the safe choiceReviews and proof sit right where people decide, so trusting you feels easy.
- 4It takes the risk awayA guarantee moves the risk from your customer to you, and more people say yes.
- 5It makes saying yes simpleClear steps, one obvious button, and every way to get in touch.
- 6And now it’s built in a dayThis used to take big budgets and months of agency time. Not any more.
Brand names and logos are used to illustrate the formula and belong to their owners. Pink Elephant Media is not affiliated with or endorsed by these companies.
How people buy
Nobody wakes up tomorrow and buys something big from a stranger
Think about the last big thing you bought. You didn’t wake up one morning and hand over your money. You took small steps first, and every one made the next one easier.
Your customers buy from you exactly the same way. Psychologists call these small steps micro commitments: little yeses that build trust until the big yes feels obvious.
That’s why most websites don’t work. They skip straight to “buy now” or “call us” and ask a stranger for the big yes. Ours walk your buyer up the steps, one small yes at a time, in the order their head works.
- “That’s me.”An eyebrow line and headline that describe their exact situation.1Notice
- “Can I trust them?”Reviews, real names and proof, right where they look.2Trust
- “I’ll just try this.”A quiz, checklist or calculator. Easy to say yes to, no pressure.3Small yes
- “Let’s talk.”A quick call, a WhatsApp or a booking link. Whatever suits them.4Conversation
- “I’m in.”A killer offer and a guarantee that make saying yes feel safe.5Buy
- “I’d recommend them.”A clear next step after they buy, so one sale becomes many.6Come back
Every buyer climbs differently
Our Killer Offer tool shows you exactly how your buyer buys
What they need to hear first. What stops them. Which small yes gets them moving. And the offer that turns the last step into an easy decision. Then we build your website around it.
Killer offers used by top brands. Websites built in a day.
What great websites have in common
HelloFresh sells food in a box. Dollar Shave Club sells razors. Nothing special, until you see the whole page. Every section, from top to bottom, is built around a killer offer. Here’s how they do it, and the same structure goes into every website we build in a day.
Examples shown for commentary only. These are not Pink Elephant builds, and Pink Elephant Media is not affiliated with or endorsed by these brands. All logos and trademarks belong to their owners.
They sell food in a box.Here’s how the whole page sells it
- 1The killer offer comes firstBefore the logo has even registered: 50% off your first box, free treats for two months and free delivery.
- 2The headline sells a feeling, not food“We save you serious stress.” They know you’re not buying vegetables. You’re buying an easier evening.
- 3A price that feels tinyMeals from £1.82 a portion, delivered tomorrow. Small number, fast result.
- 4One button, one job“Get offer.” Nothing to think about.
- 5Real customers before the sales pitchInstagram posts from people cooking with their kids. The reader pictures their own kitchen.
- 6Make it look easyFour steps with pictures. Choose, build, receive, cook.
- 7Risk reversed in one line“Skip a week or cancel at any time.” The biggest worry about a subscription, gone.
- 8Effortless on your phoneThe app puts everything in your pocket, so there’s no effort left to object to.
- 9Three outcomes, not featuresSave time, save money, waste less. What changes for you, not what’s in the box.
- 10A box for every readerBusy weeknights, dinner guests, treats, special occasions. Everyone finds themselves.
- 11The offer again at the endScroll to the bottom and 50% off is waiting for you.
- 12Urgency that feels helpfulOrder before noon for delivery as early as tomorrow.
They sell razors.Here’s how the whole page sells it
- 1An irresistible entry priceNew member special offer: £5, save 66%. It costs less than a coffee and a sandwich to say yes.
- 2A value stack you can scanFour ticks that list everything you get, so the £5 feels like a steal.
- 3A guarantee inside the offer30 day money back, sitting right in the list, not hidden in the small print.
- 4The price is on the button“Buy for £5.” No surprises at checkout.
- 5Show exactly what they getA labelled photo of the blade makes a razor look like engineering.
- 6Honest about what happens nextFresh blades every month for £9 with free shipping. Nothing sneaky.
- 7Cancel any time, said out loudFreedom to leave is what makes people happy to join.
- 8Humour and a second chance“Still scrolling? Try this button.” Personality that sells.
- 9Catch the not yetsAn email sign up for everyone who isn’t ready to buy today.
Websites built in a day
Big brands pay agencies months to get this right. You get it built in a day.
The same killer offer thinking, the same page structure, live within one working day of your approval.
How we do it
Watch your page turn visitors into enquiries
Every step below has one job: getting more of the right people to pick up the phone. Most websites don’t, because the business behind them doesn’t have a clear offer. So that’s where we start, then the formula does the rest.
- 1A reason to choose you £250 add onVisitors see in seconds why you beat the alternatives. No clear offer yet? We build your Killer Offer first.
- 2You look like the obvious choiceYour photos and brand, used to make you look like the professional, trusted pick.
- 3Pages that sell like the big brandsThe Pink-E Conversion Code applies the rules behind HelloFresh and HubSpot to every section, so more visitors become enquiries.
- 4Words that sound like your customersWe learn who your buyers are and what they want, so your page answers their questions before they ask.
- 5A website that brings in customersEvery section in the order people decide, proof where they doubt, and an easy next step. Live within a day of approval.
What the formula does for you
Every section has one job: winning you customers
Nothing is there by accident. Each piece removes a doubt, builds trust or makes saying yes easier, in the order your buyers think. Here’s a page that gets it right.
- 1The killer offer, right at the top“Find out how much you can borrow in just 15 minutes.” A specific, fast, free outcome. Before anything else, the visitor knows exactly what they’ll get and why they’d be daft to leave.
- 2Outcomes above the foldFunds in 48 hours, no collateral, flexible terms. Every big worry answered on the first screen.
- 3The button repeats the offer“Find out how much I can borrow.” First person, and exactly what happens when you click.
- 4A real customer, not a modelA named business owner and her company. The reader sees someone just like them.
- 5Proof straight after the foldA Trustpilot rating with the number of reviews, so it can actually be believed.
- 6A simple, named processThree steps, starting with a “Quick Lending Chat”. When it looks easy, saying yes feels easy.
- 7Proof under every button“Easy application. No credit check until we know we can help.” The last doubt removed at the moment of decision.
- 8Reviews that mirror the readerVerified reviews from business owners talking about speed and service, the exact things the reader cares about.
- 9The cost of the old wayA comparison with traditional lenders makes waiting weeks and risking your home look like a bad idea.
- 10The offer, repeated at the endThe same promise again for everyone who scrolled to the bottom, so the page never goes cold.
- 11A form that qualifiesOnly the questions that matter, so every enquiry that lands is worth answering.
Agencies take months. Your customers won’t wait that long.
Every week your old website stays up, people look you up, don’t like what they see, and call someone else. You never even hear about it.
The usual way
- Weeks of briefs, proposals and meetings
- Drafts bouncing back and forth for months
- You end up writing the words yourself
- A launch date that keeps slipping
- A final bill you couldn’t predict
The Pink-E Build Day
- One hour discovery call about your business
- Your site built with you in one morning
- Conversion copy written for you
- Live within one working day of your approval
- A price you can work out yourself, right now
Already have a website?
We move you across without losing what you’ve built
Most of our clients are replacing a website that’s stopped working for them. Here’s what happens to your current one.
What your £75 + VAT a month includes
Not just hosting. We look after your website for you.
Why it’s not just a cheap website
Fast and affordable, but not a do it yourself builder
We’re fast because the thinking is done up front and the formula is proven, not because corners are cut.
| Do it yourself builder | Traditional agency | Pink Elephant | |
|---|---|---|---|
| Who questions your thinking? | Nobody. You get no outside view of your business or what your customers really want | Rarely. They build what you ask for, even if it won’t sell | We do. We challenge your offer and message until they sell |
| Marketing experience behind it | Only your own | Only what you bring to the brief | 25 years of it, built into every page |
| Who writes the words? | You do | A copywriter, for a fee | We do, using our Killer Offer Framework |
| Who plans the page? | You and a template | Built to your brief | We do, in your discovery session |
| How long does it take? | Hours and hours of your evenings and weekends | Weeks or months | About two hours of your time. Live in a day |
| Built to sell? | Built to look nice | Built to your instructions | Built on buyer psychology |
| Real cost | Looks cheap, but costs you hours and lost enquiries | Thousands, and it may still not sell | From £450 + VAT |
The hidden cost of doing it yourself
It takes hours you could spend running your business. And because you’re too close to it, there’s no one to give you perspective on what makes you different or what your customers actually want. The site looks fine, but it doesn’t sell.
The problem with a traditional agency
Most agencies build exactly what you tell them. They don’t question it. You get back what you asked for, but unless you’re a marketer, what you asked for isn’t necessarily what works. That’s where it goes wrong.
The Pink Elephant difference
We ask the questions an agency won’t, bring the marketing experience you don’t have time to learn, and do the work so you don’t have to. Then we build it in a day.
Is this for you?
It’s perfect if
- You run a small business or you’re a sole trader
- Your website is out of date, embarrassing, or not bringing in enquiries
- You want to be live fast, not stuck in a months long project
- You’d rather give us about two hours than spend weeks doing it yourself
- You want a website that sells, not one that just looks nice
It’s not for you if
- You need an online shop. Shops need too many integrations to launch in a day, so they’re a Bespoke project
- You want to keep tweaking for months before you launch
- You can’t spare about two hours, split into sessions around your day
Picture next week
You stop apologising for your website and start sending people to it.
It explains what you do in seconds. It answers questions before people ask them. It brings enquiries in while you get on with running your business. And when someone asks for your website, you’re proud to give it to them.
Book your build dayRated 5.0 from 61 Google reviews. Not happy on the day? Full refund.Don’t just take our word for it
61 business owners. 61 five star reviews.
★★★★★“Can’t recommend Pink Elephant Media enough, we had our first enquiry within an hour of the site going live.”
★★★★★“Her questions and insights, recommendations and strategies have allowed us to create a site that we are proud of which is already outperforming our previous site by several miles.”
★★★★★“What truly sets them apart is their speed and efficiency. They managed to complete the entire redesign in record time, without compromising on quality.”
★★★★★“I decided it was time to upgrade my company website and approaching Pink Elephant Media was a good move. Our online presence has improved, but most importantly so has our sales!”
★★★★★“The website creation process really helped me focus on the core of my business. I’m really pleased with the end result.”
★★★★★“Pink Elephant have done a fantastic job for our business both in developing our website to ensure it is maximised to increase our presence online, but with ongoing web and marketing support.”
Get the formula working on your website.
Book your free discovery callRated 5.0 from 61 Google reviews. Not happy on the day? Full refund.