Pink Elephant MediaExamples
From this, to this.
Same business. Same services. A completely different reason to get in touch. Scroll down to see five homepages, one at a time, before and after we rebuilt them around what customers actually want to know.
How to read each example
The new homepage is on the left and the old one is on the right. Drag the line to compare, scroll inside the window to see more of the page, and tap a numbered point to see it on the new version.These are illustrative examples using fictional businesses.
Example 1 of 5
Smith & Sons
Builder, Stroud and the Five Valleys
The problem: A homepage that said welcome and listed eight services, while the people reading it worried about one thing: the job running late and over budget. No prices, no phone number on show, and a hotmail address.
Why the new version works
Tap a point to see it on the page.
Example 2 of 5
Marlowe Tennant Family Law
Divorce and separation solicitors
The problem: Written for other lawyers. Section 25, TOLATA, ancillary relief and hourly rates "available upon request", read by someone frightened, overwhelmed and worried about money.
Why the new version works
Tap a point to see it on the page.
Example 3 of 5
Ashby & Rowe
Engagement ring specialist
The problem: A catalogue of rings and prices with a sale banner and watch batteries. It gave a nervous first time buyer no help with what kept them awake: the size, the budget and getting it right.
Why the new version works
Tap a point to see it on the page.
Example 4 of 5
Larkwell Dental
Private dental practice
The problem: Modelled on a real practice homepage. Dark, a cookie banner over the photo, a contact form as the main event and "not accepting NHS patients" as the first message. No phone number, no prices, no reason to choose them.
Why the new version works
Tap a point to see it on the page.
Example 5 of 5
Hollowmere Solar
Solar panels and batteries, Cotswolds
The problem: Shouty headlines, a lecture on the photovoltaic effect and a pop up begging people not to leave. Visitors only wanted to know one thing: what would it save me?
Why the new version works
Tap a point to see it on the page.
What they all have in common
Five different businesses. The same four changes.
A builder, a solicitor, a jeweller, a dentist and a solar installer have very little in common. Their customers do. They all arrive with a worry, and they all leave if the page doesn't answer it.
Start with their worry
The headline talks about what keeps the customer up at night, not the history of the business.
Answer the money question
A price, a guide price or a calculator, so nobody has to ring up just to find out if they can afford it.
One clear next step
A single button on the first screen that says exactly what happens when you press it.
Proof by the button
Reviews, guarantees and results sit right where people decide, not hidden on another page.
Don't just take our word for it
What our clients say on Google
From 61 Google reviews, every one five stars
“I cannot recommend Henny and Chris enough for their incredible work on revamping my website! From start to finish, they…”
“Can't recommend Pink Elephant Media enough, we had our first enquiry within an hour of the site going live.”
“Henny and the Pink Elephant team worked with us to build a new website in 2025. Henny's expertise and understanding, and…”
“Pink Elephant have done a fantastic job for our business both in developing our website to ensure it is maximised to increase our presence online, but with ongoing web and marketing support.”
“After meeting Henny through a third party, we decided to approach her and her team to create a new website for us, as…”
“I must say the level of attention to detail on my website has been brilliant, thank you to the team at Pink Elephant Media”
“From someone new to running a business, the team have been great throughout and are my go to consultants. Website design stayed true to the vision and look forward to working on SEO and other developments together.”
“A root and branch review of our web presence which was insightful, thorough and beyond our expectations. Energetic and friendly, Pink Elephant offer a powerful service to their clients.”
“Henny, Keelan, and the team at Pink Elephant have been an absolute pleasure to work with. The website creation process…”
“Henny, Keelan and the team at Pink Elephant have built my company website and I am so pleased with the final result and…”
“Pink Elephant Media are brilliant! The information you get on the courses are incredible and delivered in a straight forward no nonsense approach. It's the best investment I've made all year!”
“I really enjoyed working with Henny and she was one of the few digital consultants who spoke any sense to me.”
Imagine your business on the left hand side by tomorrow.