Did you know that LinkedIn is the best place for B2B marketing?
It’s true.
The platform recently crunched the numbers themselves and found that 80% of B2B leads came from LinkedIn. And this isn’t just the platform blowing their own trumpet.
Their findings were backed up by further case studies, including NetBrain Technologies who managed to double their click-through rate (CTR) and increase leads by 94% due to LinkedIn ads.
And if that wasn’t enough, the conversion rates are higher, and the cost per lead lower than other platforms. All of which means LinkedIn isn’t just a good choice for B2B marketers – it’s the best choice.
There are plenty of ways to find leads for free on LinkedIn. But before you can implement them, first you need to work out what you are trying to achieve for yourself, what your client expects, and the type of content that might interest them:
Every business has different marketing goals. Here are some of the most common:
You might have one of your own. Or you might need most or all of the above. The important thing is knowing what goals you want to achieve, so you can market yourself with those goals in mind.
Once you know what you want to achieve, you need to make sure you understand what your clients expect of you.
So, ask yourself:
Understanding what your target audience expects means you can pitch your LinkedIn ads right in their sweet spot, giving you a greater chance of creating a sales process that works.
With your goals confirmed, the final piece of the puzzle is to consider what content potential clients will want.
This could be:
Knowing what they want and expect and giving it to them shows that you understand their problems and needs and are the only one willing to give it to them.
Knowing who you want to target and what you want to give them is just the start. Once you’re delivering all that amazing content to them, you need to make sure you capture those leads and turn them into sales.
And there are several tools that will help you get those leads on LinkedIn, each with a host of different functions: To find out more about the tools that you need to automate your sales process and get access to our cheatsheets and more enroll on The Ultimate LinkedIn Lead Generation Course, which can help you generate between 8-10 new profitable leads every week.
If you are keen to create your LinkedIn sales process but feel unsure how or where to start, Pink Elephant Media can help.
We have two courses available.
The first is our free course, How to Create a lead-generating profile for LinkedIn. This course alone will transform your LinkedIn profile to:
Or you can enroll on The Ultimate LinkedIn Lead Generation Course, which can help you generate between 8-10 new profitable leads every week.
The cost?
Just £250 – an investment that will more than pay for itself once your B2B LinkedIn sales process clicks into gear and gets you in front of your target audience.
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